01Introduction
Brain Performance Center® (“Brain Performance Center,” “we,” “us,” or “our”) is committed to protecting the privacy of our clients, website visitors, and everyone who communicates with us. This Privacy Policy applies to information collected through thebrainperformancecenter.com, our online forms, phone calls, email, text messages, and in-person or virtual visits.
Health information we receive while providing services may also be protected under applicable health privacy laws. Where those laws apply, we handle that information as they require, and any separate Notice of Privacy Practices we provide to clients will also govern.
By using our website or services, you acknowledge that you have read and understood this Privacy Policy.
02Information We Collect
We collect only the information reasonably needed to respond to you and provide our services.
Information you provide to us
- Contact details — name, email address, mobile phone number, and mailing address.
- Appointment information — preferred dates and times, services of interest, and scheduling notes.
- Intake and service information — information you choose to share about goals, history, or concerns in connection with assessments, neurofeedback, therapy, brain training, or other services.
- Billing information — payment and insurance details needed to process payments.
- Communications — messages you send us by form, email, phone, or text.
Information collected automatically
- Device and browser type, IP address, pages visited, and time spent on the site.
- Information collected through cookies and similar technologies (see Section 06).
03How We Use Information
We use the information we collect to:
- Respond to inquiries and provide requested information.
- Schedule, confirm, and remind you about appointments.
- Deliver, manage, and improve our services.
- Process payments and handle billing.
- Send service-related communications by email, phone, or text message, where you have agreed to receive them.
- Maintain the security and performance of our website.
- Comply with legal, regulatory, and professional obligations.
We do not sell, rent, or trade your personal information.
04SMS / Text Messaging
Consent
By providing your mobile number and checking the consent box on our forms, or by otherwise opting in, you agree to receive text messages from Brain Performance Center® about appointment scheduling, confirmations and reminders, customer care, and service-related updates. Consent to receive text messages is not a condition of purchase or of receiving services.
Message frequency and charges
Message frequency varies based on your interactions with us. Message and data rates may apply depending on your mobile carrier and plan. Carriers are not liable for delayed or undelivered messages.
Opting out and getting help
Sharing of mobile information
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
07Data Retention
We keep personal information only as long as needed for the purposes described in this policy, including providing services, maintaining client records, and meeting legal, tax, accounting, and professional record-keeping requirements. When information is no longer needed, we securely delete or anonymize it.
If you opt out of text messages, we keep a record of your opt-out so that we honor your request.
08Security
We use reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, use, or disclosure. These include limiting access to staff who need it, using secure systems, and requiring service providers to protect information they handle for us.
No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please avoid sending sensitive health details by unencrypted email or text.
09Minors
Our website is not directed to children under 13, and we do not knowingly collect personal information online from children under 13. Services for minors are arranged through and with the consent of a parent or legal guardian, who provides any required information on the minor’s behalf.
If you believe a child has provided us personal information without parental consent, please contact us and we will promptly delete it.
10Your Privacy Rights
Depending on where you live, you may have the right to:
- Request access to the personal information we hold about you.
- Request corrections to inaccurate or incomplete information.
- Request deletion of your information, subject to legal and record-keeping requirements.
- Opt out of text messages (reply STOP) or emails (use the unsubscribe link) at any time.
- Withdraw consent you have previously given.
To make a request, contact us using the details below. We may need to verify your identity before completing it, and we will respond within the time required by applicable law.
11Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new “Last updated” date. Continued use of our website or services after changes are posted means you accept the updated policy.
12Contact Us
If you have questions about this Privacy Policy or how we handle your information, please reach out:
Dallas, TX 75225